Touch Floor did not begin in the heart of the market.
It began quietly — from a small warehouse, away from visibility, away from comfort.
The challenges were real.
Pricing was the toughest one.
Quality was never the question.
But expectations often were — that a new product must be cheaper than the last, that progress should always mean lower rates. We held our ground, because good flooring, like good business, cannot be built on shortcuts.
As time passed, something important happened.
Our dealers and partners stood by us.
They trusted us.
With that trust, we grew — slowly and steadily. We increased stock of fast-moving PANACHE products, improved availability, and optimized costs wherever possible. And when efficiencies came, we did not hold them back as profit — we passed them on to our esteemed dealers.
This journey was not without hurdles.
But every challenge taught us, shaped us, and strengthened our relationships.
Today, Touch Floor stands stronger — not because of volume alone, but because of partnerships built on honesty, consistency, and mutual respect.
We have exciting developments lined up in the days ahead.
And as always, we move forward together.
To our dealers and partners —
This growth, these learnings, and this journey would not have been possible without you.